UX Design Manager Bruno Mota

Writing

Crossing the Bar

There are ports no captain enters alone, however well they know their ship.

24 min read

The Coach Who Watched the Final From the Stands

Banned from the bench, Diego Simeone watched Atlético win a European final from the stands. What that night reveals about measuring a manager, and why AI makes it easier than ever to become the bottleneck your team can't work without.

9 min read

The Empire That Croesus Destroyed

Croesus tested the Oracle of Delphi and trusted its answer. He still lost his empire, because the mistake was never in the answer. It was in the question he didn't know to ask, the same blind spot we carry into AI today.

9 min read

The Longest Glide in Aviation History

An Air Transat jet lost both engines over the Atlantic and glided to a safe landing. What that flight says about where a designer's value actually comes from in the age of AI.

8 min read

A Leap of Faith in AI: How Michelangelo’s Moses Got Horns

A 4th-century translation error gave Michelangelo's Moses horns. What that mistake teaches about trusting AI's confident, invisible decisions.

6 min read

How a Fighter Jet Built the Bilbao Museum

Frank Gehry had a problem that architecture could not solve. In the nineties, he wanted to build curves that no architectural tool knew how to describe.

4 min read

A Naval Battle from 256 BC Changed Our Business Model

In 256 BC, off Cape Ecnomus on the southern coast of Sicily, what many historians consider the greatest naval battle in history took place.

6 min read

Your AI Sub-Agent Process Is 100 Years Old

In 1983, Steve Jobs tried to explain what made computers magical.

5 min read

Figma: Specialists in Epicycles

For centuries, astronomers used Ptolemy's geocentric model, with the Earth at the center of the universe. When astronomical observations didn't match the theory, scientists didn't question the theory. They…

5 min read

Fibonacci, Cannonball Trajectories, and the Price Your Brain Already Calculated

You've probably been there: you found a product at a great price in a store you don't know. No physical location, no references, no way to tell if it's legitimate. How much more are you willing to pay for…

6 min read