Bruno Mota. Design Manager at Namecheap and Spaceship. Curious by nature, I write to connect the dots between design and everything else.
Crossing the Bar
There are ports no captain enters alone, however well they know their ship.
The Coach Who Watched the Final From the Stands
Banned from the bench, Diego Simeone watched Atlético win a European final from the stands. What that night reveals about measuring a manager, and why AI makes it easier than ever to become the bottleneck your team can't work without.
The Empire That Croesus Destroyed
Croesus tested the Oracle of Delphi and trusted its answer. He still lost his empire, because the mistake was never in the answer. It was in the question he didn't know to ask, the same blind spot we carry into AI today.
The Longest Glide in Aviation History
An Air Transat jet lost both engines over the Atlantic and glided to a safe landing. What that flight says about where a designer's value actually comes from in the age of AI.
A Leap of Faith in AI: How Michelangelo’s Moses Got Horns
A 4th-century translation error gave Michelangelo's Moses horns. What that mistake teaches about trusting AI's confident, invisible decisions.
How a Fighter Jet Built the Bilbao Museum
Frank Gehry had a problem that architecture could not solve. In the nineties, he wanted to build curves that no architectural tool knew how to describe.
A Naval Battle from 256 BC Changed Our Business Model
In 256 BC, off Cape Ecnomus on the southern coast of Sicily, what many historians consider the greatest naval battle in history took place.
Your AI Sub-Agent Process Is 100 Years Old
In 1983, Steve Jobs tried to explain what made computers magical.
Figma: Specialists in Epicycles
For centuries, astronomers used Ptolemy's geocentric model, with the Earth at the center of the universe. When astronomical observations didn't match the theory, scientists didn't question the theory. They…